In our new world of marketing online, many still believe in broadcasting to the masses in order to get the quick sales of the traditional consumer marketplace where credit rating is the mark of our trustworthiness.  In the new online transactional...

LinkedIn has announced that you can screen the submissions / permissions of your Group members in order to manage anything which might be considered spam by other group members.  Alternatively, up until now, people managing Groups within LinkedIn ...

As we approach the end of summer, it's time to review our email marketing processes and make sure we're doing things to maximize our return on investment!   Step 1 - Leverage Your Social NetworksIntroduce a new appetizer to get your qualified Face...

In some recent changes being offered by Microsoft's Live Hotmail, we are seeing a glimpse into the future of email reputation and offering valuable content instead of just advertising content.  Information that the reader finds valueable is priori...

This is the first, in a series, to outline the practices of internet marketing professionals vis-a-vis the 10 basic privacy principles of PIPEDA, Canada's privacy act.  Let's start with consent.  But, there's also social media and consent as it ap...

It's interesting how we talk about online social etiquette within the Internet Marketing community.  How closely does this match what was originally defined in Canada's Privacy Act called PIPEDA - Personal Information Protection and Electronic Doc...

So, I've been participating in a LinkedIn discussion lately.  And, it was about how this person could improve her Open Rates on her email campaigns.    After all sorts of suggestions, she wrote us back and said: "and realized that I was talking to...

So often, we find the Email Deliverability claims on the sales pages of Email Service Providers reporting that they achieve 95% to 98% deliveraiblity rates. Now, these numbers measure how successfully the email sending provider can send out email ...

Since showing my support as well as concerns for the shaping of Bill C-27 which is Canada's Electronic Commerce Protection Act or anti-spam bill, I have not only been actively discussing the bill but I have also shared and asked for support from m...

We've all heard so much about social media including that social media search has exceeded search engine traffic.  In fact, social networking has eclipsed even porn searches which has been in the history of the internet, the #1 search activity bef...